The FIMM Behavioural Insight Series aims to show how our behaviour and emotions affect financial decisions. Dr Joanne Yoong, CEO and Principal Economist & Behavioural Scientist from Research for Impact Pte Ltd, guides participants through behavioural finance principles, applying them in real-life investment scenarios.
This series seeks to empower individuals to recognise and navigate behavioural factors influencing their financial decisions. Practical strategies and real-world case studies foster a financially informed and confident community.
Behavioural Insights Series: Persuasive Strategies
(for Distributors & Consultants)
To view in full screen, click on the bottom right icon located in each YouTube video.
Part 1
- Understanding Behavioural Insights
- Self-test for Identifying Behavioural Biases
- Customer Behaviour and Investment Decisions
- Applying Behavioural Insight in Customer Engagement
- Behavioural Finance Tools for Customer Profiling
Part 2
- Nudging and Behavioural Interventions
- Overcoming Customer Biases and Resistance
- Behavioural Insight in Sales Presentations
- Case Studies and Best Practices
Q&A
Behavioural Insights Series: Money Mind Ed
(for Investors and General Public)
To view in full screen, click on the bottom right icon located in each YouTube video.
Part 1
- Herd Mentality and Investment Decisions
- Nudging and Choice Architecture
- Behavioural Insights in Practice
Part 2
- Conclusion and Key Takeaways
Q&A
Disclaimer
The FIMM Behavioural Insight Series provides educational content for informational purposes only. It does not offer financial advice or endorse specific investments. Consult qualified financial advisors for personalised recommendations.